Paramedical
Here's a scary fact: most skincare may only have a limited effect on wrinkles. We uncover the delivery system set to become the new beauty buzzword
Special Delivery
If Royal Mail had a delivery system as super efficient as that claimed by
most face creams, we'd be laughing. Instead, research from the US is set to
wipe the smile off our faces. According to scientists, the size of molecules
in most skincare products is so dense, that many can't penetrate the skin's
outer layers. Consequently, silicones that sit on the surface of the skin are
used to create the illusion of smoother skin - but without the long-term benefits
the face cream claims on its label.
Before you turn the page, I know, it's another day, another dollar and another
beauty scam we've just bought into. Well, coming up with new
technology to deliver powerful peptides and advanced antioxidants into the skin is a tall order. Thankfully, Sesha Skin Therapy has launched onto the British beauty market with a difference. A BIG difference, in fact, by virtue of a delivery system known as Permeation Enhancement Technology (PET).
So what exactly is PET supposed to do? Put simply it works by making ingredients more soluble. So even if their natural state is as larger molecules, when combined with PET, the ingredient can pass deep into the skin.
The story of Sesha began as a biomedical endeavour over 20 years ago, when the Harvard educated scientist, Dr Dean Hsieh, developed a way to deliver drugs into the body through the skin as an alternative to pills or injections. Declared a medical breakthrough, PET was granted FDA approval after successfully being applied to pharmaceutical products - think nicotine patches and you get the picture.
Sesha's scientists then went on to recognise that the skin's ageing process can be significantly slowed down if active ingredients are allowed to penetrate and nourish the skin's living cells.
While antioxidants are arguably the most effective means of reversing the signs of ageing, not all products containing antioxidants combat environmental aggressors. The problem is, most antioxidants have a large molecular weight, making it difficult for them to pass through the outermost skin layer where, not to put too fine a point on it, dead cells form a protective barrier to prevent environmental toxins from entering the skin. Consequently, most antioxidants have a very limited effect on reversing free radical damage.
If further proof were needed, clinical studies show that PET delivers up to 350% more vitamins and CoQ10 to where they are needed most - below the skin's surface. Moreover, Sesha claims that the quality and quantity actually changes the structure of the cells to that of younger skin.
This really works. Start forming an orderly queue. PB
For more information
call 020 8371 9908 or log on to www.sesha-uk.com.
"Most antioxidants have a very limited effect on reversing free radical damage."
J J